The initiative, announced in a White House video message, seeks to prepare American youth for a future shaped by AI.
"As someone who created an AI-powered audio book and championed online safety through the Take It Down Act, I’ve seen firsthand the promise of this powerful technology," Trump said. "Now, I pass the torch of innovation to you."
The contest stems from an executive order President Donald Trump signed to advance AI education.
It asks students to form teams, work with an adult mentor, and use AI tools to build apps, websites, or other solutions to community challenges. Registration opened on 26th August, and submissions are due in December.
Michael Kratsios, director of the White House science and technology office, said the goal is to get children comfortable with AI. "We want to have America’s youth plugged in and working on and using AI tools," he said on Fox News Channel. He called the range of possible projects "endless."
Trump framed the challenge in historic terms. "Just as America once led the world into the skies, we are poised to lead again," she said. "This time, in the age of AI."
The White House guidebook advises that elementary students use only age-appropriate AI programs under adult supervision.
Every team that submits a project will receive a Presidential Certificate of Participation. Additional awards will be given at each stage of the competition.
State champions earn a Presidential Certificate of Achievement, cloud credits, and access to online resources. Regional champions receive the same, plus eligibility for a three-day event in Washington, D.C., where selected projects will be showcased at the White House.
National champions receive a Presidential Award Certificate, cloud credits, and US$ 10,000. Elementary winners receive the money for their school or community group, while middle and high school winners get US$ 10,000 each. Educator winners also receive US$ 10,000 per team member.
Interested students and educators can register for the Presidential AI Challenge here.
The initiative reflects the administration’s broader AI strategy. President Trump earlier this year introduced "Winning the Race: America’s AI Action Plan," designed to ease regulations and boost innovation. At a July summit, he pledged that the U.S. would do "whatever it takes" to lead globally in artificial intelligence.
Melania Trump has tied herself closely to this push. She promoted the Take It Down Act, which targets AI-generated sexual exploitation and deepfakes, and stood beside the president when he signed it into law in May.